— AUTO —

Volumes. Simply: how many vehicles were sold. Uniquely, auto companies publish this every single month — making autos the economy's most frequent health pulse (a Chapter 20 cyclical wearing a monthly heart monitor). Direction: growth good — but always split by segment: two-wheelers track rural and mass-market income; premium cars and SUVs track urban affluence; CVs (commercial vehicles — trucks and buses) track industrial activity itself, which makes the CV cycle a classic economy-wide leading signal.

Realization. Average revenue per vehicle sold. Volumes up 5% + realization up 5% ≈ revenue up ~10%. Rising realization = a richer product mix (more SUVs, more premium variants) or genuine price hikes — Chapter 5's pricing power, measured per unit. Volume growth with falling realization = growth bought with discounts.

Inventory days (dealer level). Unsold stock sitting at dealerships, measured in days of sales; industry bodies flag it monthly. Direction: piling up = demand weaker than factory output = discounts coming. One of the earliest visible cracks before an auto downcycle.

— CONSUMER / FMCG & RETAIL —

Volume growth vs. value growth. The sector's single most important split. Value (revenue) growth of 12% could be 10% price hikes + only 2% more products actually sold. Volume growth is the honest number — it's real demand, not inflation pass-through. "FMCG posts value growth, volumes flat" = households are paying more but buying the same or less: a stressed-consumer signal no revenue headline can hide.

SSSG — Same-Store Sales Growth. For retailers: growth from stores open at least a year — stripping out growth bought by simply opening new stores. Direction: the quality test. A retailer growing 20% overall with 2% SSSG is expanding, not improving; its existing stores are nearly stagnant. Healthy SSSG = the format itself still works.

Rural vs. urban demand. FMCG results always split these. Rural demand tracks monsoons, crop prices, and government spending — which is exactly why business TV covers the monsoon forecast as market news: rain → rural income → volume growth for everything from soaps to two-wheelers.

— ENERGY & COMMODITIES —

GRM — Gross Refining Margin. For refiners: the dollar profit per barrel between crude oil bought and fuels sold ("GRMs at $9/bbl"). Direction: higher = better, and it swings with global fuel demand-supply — refiners are Chapter 20 cyclicals priced off this one spread.

Marketing margins / under-recoveries. Oil marketing companies (IOC, BPCL, HPCL) also sell fuel at pumps. When retail prices are held steady (often around elections) while crude climbs, they absorb the gap — an under-recovery = selling below cost. Government fuel-pricing headlines are earnings headlines for OMCs.

Spreads & realization (metals). Steel/aluminium profits = selling price minus input costs (iron ore, coking coal, power) — the spread. China dominates global metal supply and demand, so "China stimulus" or "China property crisis" headlines move Indian metal stocks directly. Metal companies are pure Chapter 20 machines: judge them on spreads and cycle position, never on peak-year P/E (remember: for cyclicals, the P/E reads backwards).

Capacity utilization. For any manufacturer: what % of maximum possible output is actually running. High utilization (85%+) = strong demand, plus a hint that expansion (capex) announcements are coming; low utilization = fixed costs spread over too few units, crushing margins.

PLF — Plant Load Factor. The power sector's version of the same idea, for electricity generators.

Key Takeaway

Each sector has one honest number the headline can hide: autos — realization behind volumes; consumer — volume growth behind value growth; retail — SSSG behind expansion; energy & metals — the spread behind the revenue. Find the honest number first; read the headline second.

Think About It

An FMCG company reports "revenue up 14%" and the stock falls. Using this chapter, name two possible honest-number explanations before checking any news. (Volumes flat? Price-hike-driven? Now you think like the market.)

Live Lab — Full Fluency Test

Open screener.in/company/MARUTI/consolidated/, screener.in/company/HINDUNILVR/consolidated/, and screener.in/company/TATASTEEL/consolidated/. From each one's latest investor presentation (Documents), extract the sector's honest number: Maruti's volume + realization trend, HUL's volume-vs-value growth split, Tata Steel's realization/spread commentary. Then watch 15 minutes of business TV — and notice, for the first time, that you understand every single flash.